I'm preparing for public speaking class, a presentation on DVD Double Dipping. See this article, one of my sources, "You Just Love that Film? Buy it Again!" from the Washington Post.
I'm not going to get into how a special form Double Dipping affects horror fans in a different way that involves delivering movie audiences a butchered PG-13 film in the theaters almost as a teaser to generate interest in a future "Uncut" and "Unrated" DVD. This double dipping is unique in that the process begins even before the first version of the DVD is released.
Over at THEhorrorblog - check out my contribution to the Horror Roundtable now in its 29th week.
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